How To Avoid These 7 Common Mistakes When Setting Up Your Affiliate Programme

How To Avoid These 7 Common Mistakes When Setting Up Your Affiliate Programme

One of the major strengths of our internet age is that it is possible to set up the technical aspects of an affiliate marketing programme without speaking to a single human being.  However, this is also a huge weakness and packed with simple errors which I see all to often.

Why Partnership Affiliate Marketing Is So Important For Businesses?

Why Partnership Affiliate Marketing Is So Important For Businesses?

In a nutshell, affiliate marketing is when a third party sells one of your products or services for you to their audience and earns a commission on the successful sale. Sounds simple doesn’t it?  But actually it’s a radical change in the traditional marketing model.

The Story of the Money Printing Machine

The Story of the Money Printing Machine

This is a story I first came across in 2007 and one that has stuck with me ever since. When I came across this story I was in the midst of negotiating the sale and my exit from the company I was running at the time. This story really resonated with me and went on to help me focus precisely on the important tasks that were going to get the job done.

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