Affiliate marketing is an incredibly powerful tool to use as an entrepreneur or an SME owner who is looking for new streams of revenue with minimum risk involved. Because it is a performance-based practice, the business only pays when the agreed results are achieved and the sales are made.
One of the major strengths of our internet age is that it is possible to set up the technical aspects of an affiliate marketing programme without speaking to a single human being. However, this is also a huge weakness and packed with simple errors which I see all to often.
In a nutshell, affiliate marketing is when a third party sells one of your products or services for you to their audience and earns a commission on the successful sale. Sounds simple doesn’t it? But actually it’s a radical change in the traditional marketing model.